Museum Wayfinding Proposal
Signage Design
2024
This project is a proposal for a museum wayfinding system, designed to complement a contemporary or ultra-modern architectural environment. The system is tailored for a museum that values clarity, spatial precision, and a consistent visual experience. The concept originated from the desire to create a seamless integration between environmental design and user navigation, prioritizing legibility without sacrificing formal refinement. Every element was designed with minimalist restraint, in response to architectural materials like concrete, steel, and glass.
The visual language is defined by a grayscale palette, from off-black to pure white, ensuring maximum contrast and coherence across environments. Typography throughout the system is set in Articulat CF Regular, selected for its clarity and geometric construction. Hierarchy is established purely through shifts in scale, with no additional weights or styles, keeping the system disciplined and functional. Pictograms were designed to match the typographic tone, with consistent stroke weight, beveled corners, and proportions that align with text to ensure seamless integration.
Directional arrows, floor numbers, and icons are optically tuned to balance legibility and visual weight across varying signage scales. The signage system itself includes a range of applications: lobby directories, floor-specific directional signs, restroom flags, and a large-format floor plan. While the signs vary in height depending on content, they all maintain a consistent 16-inch width, with the exception of restroom flags, creating formal unity across applications. Dividing lines, icon spacing, and typography are measured precisely, often to the sixteenth of an inch.
A digital signage component was also developed for flexible or time-sensitive messaging, scaled to match the proportions of the physical signs. All digital applications follow the same system of hierarchy and spatial logic as the printed materials. This wayfinding proposal emphasizes restraint, consistency, and legibility—resulting in a unified system that reflects the institution’s architecture while providing an intuitive user experience.