Boston University
MFA ExhibitionVisual Identity
2025
Under the guidance of Professor Christopher Sleboda, I worked as a lead on the design team to create the visual identity for the 2025 MFA Exhibition at Boston University. This exhibition brings together graduating students from five disciplines—Graphic Design, Painting, Print Media & Photography, Sculpture, and Visual Narrative—and our design reflects that multiplicity. We began by considering what we share as a cohort, and how we remain distinct within that shared space. Our chosen metaphor, coordinate points, provided a visual and conceptual structure that allowed us to explore both individuality and unity at once.
The coordinate point became a starting place: a universal system for locating difference within a shared plane. It reflects how we each arrived here from different backgrounds, hold different identities, and express different ideas, but are nonetheless bound by a common time, space, and purpose. The identity treats each student as a point—defined, yet in motion—and charts how those points form relationships, lines, and networks. These connections became central to the identity's visual language, shaping how we designed the typography, layout, and collateral.
Collaboration with Caitlin Lu, Erica Pritchett, and Lucy Ye